Most accounts we inherit cannot answer that question. Conversion tracking is broken, every campaign points at the homepage, and the monthly report counts impressions. We fix the measurement first, because everything after it is guesswork otherwise.
Before adding budget, it is worth checking whether the budget you already spend is being measured at all. Usually it is not.
iOS privacy changes broke a great deal of browser-based tracking, and many accounts never adapted. If the platform cannot see which clicks became customers, its automated bidding is optimising towards the wrong people.
Someone searching for one specific service should not arrive at a page describing all six. Message mismatch between the ad and the page is one of the most expensive and most common errors in paid search.
Reach, impressions and click-through rate are easy to make look good. If a report does not connect spend to booked business, it is describing activity rather than results.
We run fewer channels properly rather than all of them badly. If a channel is not producing pipeline we will recommend cutting it, even when that reduces our own scope.
Search, Performance Max and remarketing. Built around buying-intent terms with negative keyword discipline, so you stop paying for searches that were never going to convert.
Facebook and Instagram campaigns with Conversions API so tracking survives privacy restrictions. Creative variety treated as a targeting lever, because on Meta it now largely is.
Server-side tracking, event deduplication and offline conversion imports so the platforms optimise towards real customers rather than form fills that never became business.
A dedicated page per campaign or service, matching the ad that brought them. This is usually the single highest-return change available in an underperforming account.
Management fees below. Ad spend is paid directly by you to Google and Meta, on accounts in your name — we never mark it up or sit between you and the platform.
Google or Meta · 1 channel
Multi-channel · most chosen
One-off · 1 week
We recommend a minimum ad spend of around USD 1,500/month for meaningful optimisation data — below that, results are mostly noise and neither of us can tell what is working. We will tell you if your budget is too low to be worth managing.
Measurement comes before scale. Adding budget to an account that cannot measure results just loses money faster.
Fix conversion tracking first. Server-side events, deduplication and proper goal definitions, so every number after this point is trustworthy.
Campaign structure, buying-intent keywords, negative lists, audiences and creative. Landing pages built to match each campaign rather than reusing the homepage.
Campaigns live and gathering data. We resist over-tuning in this window — changing bids daily prevents the platform from learning anything useful.
Shift budget towards what produces booked business, cut what does not, and expand the creative and keyword sets that are working.
AED 40,000 a month going to one generic homepage, with no way to tell which treatments were profitable. We built a landing page per treatment with pricing shown up front, rebuilt the booking flow for one-handed phone use, and implemented server-side tracking so bookings were attributed correctly. Same spend, 63% lower cost per booking.
Read the full case studyIncluding how much you should actually be spending.
Around USD 1,500/month minimum for meaningful optimisation data — below that, results are mostly noise. In competitive Dubai sectors like real estate or clinics, realistically USD 3,000+. We will tell you honestly if your budget is too low to be worth managing rather than take the fee anyway.
No. We charge a flat management fee, and you pay Google and Meta directly from accounts in your own name. Percentage-of-spend pricing creates an incentive to recommend bigger budgets, which is a conflict we would rather not have sitting inside the relationship.
You do, always. We work inside accounts registered to your business with us added as managers. If you leave, you keep every account along with its full history and learning — which is exactly the asset some agencies quietly retain to make leaving painful.
Campaigns go live in 10–14 days and can produce enquiries in the first week. But the first six weeks are a learning period — the platform is working out who converts, and judging performance before that window closes leads to bad decisions. Meaningful optimisation data arrives around week six.
Then we tell you, and we tell you early. Sometimes the honest answer is that the offer is not competitive, the market is too expensive, or the budget is too small — and we will say that rather than keep billing a retainer against a channel that cannot work. It has cost us clients and earned us referrals.
Yes, and it is usually where the largest gains come from. Sending expensive clicks to a generic homepage wastes a large share of the budget. Dedicated pages matching each campaign are included from the Full funnel tier upwards.
Give us read-only access to your ad account. We will show you exactly where the budget is leaking — free, and yours to act on with any agency.